Ep 13// Keyword Research: What Is It, Why Does it Matter, How to Do Keyword Research, and How it Will Save You Time

Are you confused about keyword research? Wonder why it matters, how to do it, not to mention WHEN are you going to do it? No worries, pal. I’m going to walk you through WHY keywords matter, how to do it, and give you some gangbuster tips to help that keyword research work FOR you and save you time!

 

Get your pen and paper ready, or better yet open up a nice fresh google doc and google spreadsheet because I'm gonna give you some super practical tips and walk you through some exercises to do your OWN keyword research (not the way I first did and messed up) to help you ultimately get your products, services, and content in front of the right people. 

 

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Links mentioned:

Ubersuggest (my favorite keyword research tool)

Moz Keyword Explorer

SEMRush